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O książce

Jeden z najpopularniejszych amerykańskich podręczników mikroekonomii.

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O książce

Tekst omawia najpopularniejsze teorie wyjaśniające zachowania
konsumentów i pokazuje potrzebę rozumiania zachowania konsumentów w formułowaniu strategii marketingowej. Podręcznik skupia się nie tylko na zachowaniach amerykańskich konsumentów. Pokazuje style konsumpcji z różnych stron świata i omawia różnice kulturowe. Podręcznik pokazuje także wpływ Internetu na zachowania konsumentów. Książka skierowana
zarówno do studentów, jak i osób zawodowo zajmujących się marketingiem.

Polskie tłumaczenie tego tytułu jest oparte na wydaniu szóstym.

Spis treści

Ch. 1 Consumers rule 4
Ch. 2 Perception 46
Ch. 3 Learning and memory 82
Ch. 4 Motivation and values 116
Ch. 5 The self 154
Ch. 6 Personality and lifestyles 194
Ch. 7 Attitudes 232
Ch. 8 Attitude change and interactive communications 264
Ch. 9 Individual decision making 302
Ch. 10 Buying and disposing 340
Ch. 11 Group influence and opinion leadership 378
Ch. 12 Organizational and household decision making 414
Ch. 13 Income and social class 450
Ch. 14 Ethnic, racial, and religious subcultures 482
Ch. 15 Age subcultures 510
Ch. 16 Cultural influences on consumer behavior 540
Ch. 17 The creation and diffusion of global consumer culture 568

Stan

Niewielkie ślady używania na okładce. Wewnątrz zaznaczenia na kilku stronach. Jedna lub dwie strony są zagięte.

O książce

Autor opisuje podstawowe zagadnienia mikroekonomii, ilustrując je intrygującymi przykładami ludzkich zachowań. Dla wszystkich zaineresowanych ekonomią.

Spis treści

Preface

Ch. 1 Thinking Like an Economist
Ch. 2 Supply and Demand
Ch. 3 Rational Consumer Choice
Ch. 4 Individual and Market Demand
Ch. 5 Applications of Rational Choice and Demand Theories
Ch. 6 The Economics of Information and Choice Under Uncertainty
Ch. 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Ch. 8 Cognitive Limitations and Consumer Behavior
Ch. 9 Production
Ch. 10 Costs
Ch. 11 Perfect Competition
Ch. 12 Monopoly
Ch. 13 Oligopoly and Monopolistic Competition
Ch. 14 Labor
Ch. 15 Capital
Ch. 16 General Equilibrium and Market Efficiency
Ch. 17 Externalities, Property Rights, and the Coase Theorem
Ch. 18 Government

Appendixes

Ch. 3 App The Utility Function Approach to the Consumer Budgeting Problem
Ch. 4 App Additional Topics in Demand Theory
Ch. 5 App Additional Applications of Rational Choice and Demand Theories
Ch. 6 App Search Theory and the Winner's Curse
Ch. 9 App Mathematical Extensions of Production Theory
Ch. 10 App Mathematical Extensions of the Theory of Costs
Ch. 13 App Additional Models of Monopolistic Competition
Ch. 15 App A More Detailed Look at Exhaustible Resource Allocation

Index

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Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Designed for the serious reader, this book teaches strategy through the use of game theory. The focus is on setting up and solving games, especially those that arise in economics and business. Develops modeling skills as well as the ability to implement a certain format, the form of the game, by using proven applications and examples of setups. Contains an analogous framework of necessary condition (equilibrium) and sufficient conditions such as undominated strategies, symmetry and subgame perfection to motivate solutions. Features a variety of examples ranging from the Bible to Wall Street.

Spis treści

Pt. I Basic Game Theory 1

1 An Introduction to Games and Their Theory 3
2 Two-Person Games 36
3 Mixed Strategies and Mixed Strategy Equilibrium 67
4 n-Person Games in Normal Form 93
5 Noncooperative Market Games in Normal Form 118

Pt. II Games with Sequential Structure 145

6 Credibility and Subgame Perfect Equilibrium 147
7 Repeated Games 176
8 Evolutionary Stability and Bounded Rationality 204

Pt. III Games with Imperfect Information 237

9 Signaling Games and Sequential Equilibrium 239
10 Games between a Principal and an Agent 271
11 Auctions 299

Pt. IV Games Involving Bargaining 325

12 Two-Person Bargains 327
13 Arbitration 357
14 n-Person Bargaining and the Core 382

Pt. V Games, Markets, and Politics 411

15 Two-Sided Markets and Matching Games 413
16 Voting Games 439

Suggestions for Further Readings 468
Games List 470
Index 471

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Robert Aumann's groundbreaking career in game theory has spanned over 35 years. These two volumes provide convenient access to all of his major research—from his doctoral dissertation in 1956 to papers as recent as January 1995. Threaded through all of Aumann's work (symbolized in his thesis on knots) is the study of relationships between different ideas, between different phenomena, and between ideas and phenomena. "When you look closely at one scientific idea," writes Aumann, "you find it hitched to all others. It is these hitches that I have tried to study."

The papers are organized in several categories: general, knot theory, decision theory (utility and subjective probability), strategic games, coalitional games, and mathematical methods. Aumann has written an introduction to each of these groups that briefly describes the content and background of each paper, including the motivation and the research process, and relates it to other work in the collection and to work by others. There is also a citation index that allows readers to trace the considerable body of literature which cites Aumann's own work.