bebooks.pl

Stan

Widoczne ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

Spis treści

Introduction to the History and Science of Psychology

Module 1: The History and Scope of Psychology
Module 2: Research Strategies: How Psychologists Ask and Answer Questions

Neuroscience and Behavior

Module 3 Neural and Hormonal Systems
Module 4 The Brain

The Nature and Nurture of Behavior

Module 5 Genetic Influences on Behavior
Module 6 Environmental Influences on Behavior, and Reflections on Nature and Nurture

The Developing Person

Module 7 Prenatal Development and the Newborn
Module 8 Infancy and Childhood
Module 9 Adolescence
Module 10 Adulthood, and Reflections on Developmental Issues

Sensation and Perception

Module 11 Introduction to Sensation and Perception
Module 12 Vision
Module 13 Hearing
Module 14 Other Senses
Module 15 Perceptual Organization
Module 16 Perceptual Interpretation

States of Consciousness

Module 17 Waking and Sleeping Rhythms
Module 18 Hypnosis
Module 19 Drugs and Consciousness

Learning

Module 20 Classical Conditioning
Module 21 Operant Conditioning
Module 22 Learning by Observation

Memory

Module 23 Introduction to Memory
Module 24 Encoding: Getting Information In
Module 25 Storage: Retaining Information
Module 26: Retrieval: Getting Information Out
Module 27: Forgetting, Memory Construction, and Applying Memory Principles to Your Own Education

Thinking, Language, and Intelligence

Module 28 Thinking
Module 29 Language and Thought
Module 30 Introduction to Intelligence
Module 31 Assessing Intelligence
Module 32 Genetic and Environmental Influences on Intelligence

Motivation and Work

Module 33 Introduction to Motivation
Module 34 Hunger
Module 35 Sexual Motivation
Module 36 Motivation at Work

Emotion

Module 37 Theories of Emotion
Module 38 Experienced and Expressing Emotion

Stress and Health

Module 39 Stress and Illness
Module 40 Promoting Health

Personality

Module 41 Historic Perspectives on Personality: Psychoanalytic
Module 42 Contemporary Research on Personality
Module 43 Contemporary Research on Personality: The Social-Cognitive Perspective
Module 44 Contemporary Research on Personality, the Self and the Modern Unconscious

Psychological Disorders

Module 45 Introduction to Psychological Disorders
Module 46 Anxiety Disorders
Module 47 Dissociative and Personality Disorders
Module 48 Mood Disorders
Module 49 Schizophrenia

Therapy

Module 50 The Psychological Therapies
Module 51 Evaluating Psychotherapies
Module 52 The Biomedical Therapies

Social Psychology

Module 53 Social Thinking
Module 54 Social Influence
Module 55 Social Relations

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

Autorzy omawiają podstawowe zagadnienia nt marketingu szeptanego.

Spis treści

Preface vii
Introduction 1

Chapter 1. The Buzz about Buzz Marketing Is Building 11
Chapter 2. The Importance of Moving from A to Bee 31
Chapter 3. Tapping into the Superconnectors 55
Chapter 4. What Goes Up ... 69
Chapter 5. Managing the Ups and Downs: Lessons from the Perennials 91
Chapter 6. Silver Bullet Brands and Leaps of Faith 107
Chapter 7. Shock Treatment 129
Chapter 8. Media and Cyberspace 151
Chapter 9. Buzzing Youth 169
Chapter 10. Conclusion: Long Live the WORM 195

Notes 213
Glossary 231
Acknowledgments 235
Index 239

Stan

Minimalne ślady używania na okładce. Wewnątrz zaznaczenia na paru stronach.

Spis treści

MARKETING WARS.

Cola Wars: Pepsi vs. Coca-Cola.
Sneaker Wars: Reebok vs. Nike.
Airliner Wars: Airbus vs. Boeing.
Hamburger Wars: Burger King vs. McDonald's.

GREAT COMEBACKS.

Continental Airlines--From the Ashes.
IBM--A Fading Giant Rejuvenates.

CRISIS MANAGEMENT.

Met Life--Underresponding to a Crisis.
Perrier--Overresponding to a Crisis.
United Way--A Not-for-Profit Tries to Cope with Image Destruction.
Johnson & Johnson--The Classic Masterpiece for Handling a Major Crisis.

MARKETING MANAGEMENT MISTAKES.

Toys "R" Us--A Category Killer Falters.
Boston Chicken/Planet Hollywood--It Takes More Than Hype.
Borden--Letting Brands Wither.
Disney--Euro Disney and Other Stumbles.
Coors--What's Wrong With Being Number Three?
Maytag--Bungling a Promotion in England.
Rubbermaid--Perils of Not Satisfying a Major Customer.

NOTABLE MARKETING SUCCESSES.

Vanguard--Success With Minimal Marketing.
Southwest Airlines--"Try to Match Our Prices".
Wal-Mart--The Unstoppable.

ETHICAL MISTAKES.

ADM--Price Fixing and Cronyism.
Tobacco--An Industry Beleaguered.
Conclusions--What Can Be Learned?

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

O książce

The Cluetrain Manifesto burst onto the scene in March of 1999 with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. Soon, executives across the country were lining up to sign the manifesto. This is the book that delivers on that buzz.

Written by four of the liveliest voices on the Web, The Cluetrain Manifesto illustrates how, through the Internet, people are discovering and inventing new ways to share knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.

The Cluetrain Manifesto gets its name from a veteran executive from a now defunct Fortune 500 firm describing his company's plummet by saying: "The clue train stopped here four times a day for ten years and they never took delivery." In other words, they didn't seize the opportunities that were before them, fell out of touch with their market, and lost to the competition as a result.

The Cluetrain Manifesto takes you deeper into the new order of business than any other book this decade, presenting a stunning tapestry of anecdotes, object lessons, parodies, war stories, and suggestions, all aimed at illustrating what it will take to survive and prosper in the fast-forward world on the wire. Business as usual is gone forever-this is your wake-up call.

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

Spis treści

Introduction 1
City Kid 19
The Making of an Economist 38
Economics Meets Politics 54
Private Citizen 77
Black Monday 100
The Fall of the Wall 123
A Democrat's Agenda 142
Irrational Exuberance 164
Millennium Fever 182
Downturn 206
The Nation Challenged 226
The Universals of Economic Growth 249
The Modes of Capitalism 267
The Choices That Await China 294
The Tigers and the Elephant 311
Russia's Sharp Elbows 323
Latin America and Populism 334
Current Accounts and Debt 346
Globalization and Regulation 363
The "Conundrum" 377
Education and Income Inequality 392
The World Retires. But Can It Afford To? 409
Corporate Governance 423
The Long-Term Energy Squeeze 437
The Delphic Future 464
Epilogue 507
Acknowledgments 533
A Note on Sources 537
Bibliography 541
Index 545