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Stan

Niewielkie ślady używania na okładce. Zaznaczenia na kilku stronach. CD z materiałami dodatkowymi.

Stan

Niewielkie ślady używania na okładce (drobne pęknięcie wewnątrz przy grzbiecie książki). Wewątrz jedno lub dwa zaznaczenia.

Spis treści

Chapter 01 Consumer Behavior: Meeting Changes and Challenges

Chapter 02 The Consumer Research Process

Chapter 03 Market Segmentation and Strategic Targeting

Chapter 04 Consumer Motivation

Chapter 05 Personality and Consumer Behavior

Chapter 06 Consumer Perception

Chapter 07 Consumer Learning

Chapter 08 Consumer Attitude Formation and Change

Chapter 09 Communication and Consumer Behavior

Chapter 10 The Family and Its Social Class Standing

Chapter 11 Influence of Culture on Consumer Behavior

Chapter 12 Subcultures and Consumer Behavior

Chapter 13 Cross Cultural and Global Consumer Behavior

Chapter 14 Diffusion of Innovations

Chapter 15 Consumer Decision Making and Beyond

Chapter 16 Consumers Social Responsibility and Green Marketing

Stan

Niewielkie ślady używania na okładce. Wewnątrz zaznaczenia na kilku stronach. Jedna lub dwie strony są zagięte.

O książce

Autor opisuje podstawowe zagadnienia mikroekonomii, ilustrując je intrygującymi przykładami ludzkich zachowań. Dla wszystkich zaineresowanych ekonomią.

Spis treści

Preface

Ch. 1 Thinking Like an Economist
Ch. 2 Supply and Demand
Ch. 3 Rational Consumer Choice
Ch. 4 Individual and Market Demand
Ch. 5 Applications of Rational Choice and Demand Theories
Ch. 6 The Economics of Information and Choice Under Uncertainty
Ch. 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Ch. 8 Cognitive Limitations and Consumer Behavior
Ch. 9 Production
Ch. 10 Costs
Ch. 11 Perfect Competition
Ch. 12 Monopoly
Ch. 13 Oligopoly and Monopolistic Competition
Ch. 14 Labor
Ch. 15 Capital
Ch. 16 General Equilibrium and Market Efficiency
Ch. 17 Externalities, Property Rights, and the Coase Theorem
Ch. 18 Government

Appendixes

Ch. 3 App The Utility Function Approach to the Consumer Budgeting Problem
Ch. 4 App Additional Topics in Demand Theory
Ch. 5 App Additional Applications of Rational Choice and Demand Theories
Ch. 6 App Search Theory and the Winner's Curse
Ch. 9 App Mathematical Extensions of Production Theory
Ch. 10 App Mathematical Extensions of the Theory of Costs
Ch. 13 App Additional Models of Monopolistic Competition
Ch. 15 App A More Detailed Look at Exhaustible Resource Allocation

Index

Stan

Niewielkie ślady używania na okładce. Wewnątrz kilka zaznaczeń.

Spis treści

Part I. Introduction.

1. Consumer Behavior and Consumer Research.
2. How Consumer Analysis Affects Business Strategy

Part II. Consumer Decision Making.

3. The Consumer Decision Process.
4. Pre-Purchase Processes: Need Recognition, Search and Evaluation.
5. Purchase.
6. Post-Purchase Processes: Consumption and Evaluation

Part III. Individual Determinants of Consumer Behavior.

7. Demographics, Psychographics, and Personality.
8. Consumer Motivation.
9. Consumer Knowledge.
10. Consumer Intentions, Attitudes, Beliefs and Feelings

Part IV. Environmental Influences on Consumer Behavior.

11. Culture, Ethnicity and Social Class.
12. Family and Household Influences.
13. Group and Personal Influence

Part V. Influencing Consumer Behavior.

14. Making Contact.
15. Shaping Consumers Opinions.
16. Helping Consumers to Remember.

Stan

Minimalne ślady używania na okładce. Zaznaczenia na paru stronach.

Spis treści

Ch. 1 The rise of mBranding 15
Q&A : Don Peppers : 1:1 marketing goes wireless 35

Ch. 2 Reach out & sell someone : the top 10 secrets of successful mobile advertising 41
Q&A : Christopher Locke : "cluetrain manifesto" for the mobile age 69

Ch. 3 Dialing for dollars : m-commerce puts sales in motion 79
Q&A : Gary Hamel : leading the (wireless) revolution 103

Ch. 4 A moving experience : the new world of place-based marketing 109
Q&A : Chet Huber : driving ambition 127

Ch. 5 The wireless point of persuasion : shopping for insights at the store of the future 133
Q&A : Seth Godin : permission marketing and "my own private Idaho" 151

Ch. 6 Service with a stylus : creating the ultimate guest experience 155
Q&A : Tom Peters : the gospel according to St. Peters 169

Ch. 7 No wires, new rules : the wireless world's new social fabric - and what is means to marketers 173
Q&A : Howard Rheingold : the mobile Net's new "mob" mentality 191

Ch. 8 Marketing 2020 : the future according to Spielberg 197