Introduction to Mass Communication: Media Literacy and Culture 3e Baran
Tytuł: Introduction to Mass Communication: Media Literacy and Culture
Autor: Stanley J. Baran
Wydawca: McGraw-Hill
Wydanie: 3
Rok wydania: 2003
ISBN-13: 9780072998375
Okładka: miękka
Liczba stron: 529
Stan
Widoczne ślady używania. Zaznaczenia na kilkunastu stronach. 2 płyty CD z materiałami dodatkowymi.
Spis treści
PART 1. Laying the Groundwork
Chapter 1. Mass Communication, Culture, and Mass Media
Chapter 2. Media Literacy and Culture
PART II. Media, Media Industries, and Media Audiences
Chapter 3. Books
Chapter 4. Newspapers
Chapter 5. Magazines
Chapter 6. Film
Chapter 7. Radio and Sound Recording
Chapter 8. Television
Chapter 9. Cable and Other Multi-Channel Services
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
PART III. Supporting Industries
Chapter 11. Public Relations
Chapter 12. Advertising
PART IV. Mass Mediated Culture in the Information Age
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media
Glossary
References