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Minimalne ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

O książce

This market leading book offers a proven, comprehensive, applications-oriented approach. Written by authors who are highly regarded in the field, the text provides sound methodological development. The discussion and development of each technique is presented in an application setting, with the statistical results providing insights to decisions and solutions to problems.

Spis treści

1. Data and Statistics.

2. Descriptive Statistics: Tabular and Graphical Presentations.

3. Descriptive Statistics: Numerical Measures.

4. Introduction to Probability.

5. Discrete Probability Distributions.

6. Continuous Probability Distributions.

7. Sampling and Sampling Distributions.

8. Interval Estimation.

9. Hypothesis Testing.

10. Statistical Inference about Means and Proportions with Two Populations.

11. Inferences about Population Variances.

12. Tests of Goodness of Fit and Independence.

13. Analysis of Variance and Experimental Design.

14. Simple Linear Regression.

15. Multiple Regression.

16. Regression Analysis: Model Building.

17. Index Numbers.

18. Forecasting.

19. Nonparametric Methods.

20. Statistical Methods for Quality Control.

21. Sample Survey.

22. Decision Analysis.

Stan

Minimalne ślady używania na okładce. Wewnątrz bez zaznaczeń.

Spis treści

AN INTRODUCTION TO ECONOMICS.

PART 1. ECONOMICS: THE SCIENCE OF SCARCITY.

1. What Economics is About. Appendix A. Working with Diagrams. Appendix B. Should You Major in Economics? 2. Economic Activities: Producing and Trading. 3. Supply and Demand: Theory. 4. Supply and Demand: Practice.

MACROECONOMICS.

PART 2. MACROECONOMIC FUNDAMENTALS.

5. Macroeconomic Measurements, Part I: Prices and Unemployment. 6. Macroeconomic Measurements, Part II: GDP and Real GDP.

PART 3. MACROECONOMIC STABILITY, INSTABILITY, AND FISCAL POLICY.

7. Aggregate Demand and Aggregate Supply. 8. The Self-Regulating Economy. 9. Economic Instability: A Critique of the Self-Regulating Economy. 10. Fiscal Policy. 11. More on Government Spending and Taxes: Beyond Fiscal Policy.

PART 4. MONEY, THE ECONOMY, AND MONETARY POLICY.

12. Money and Banking. 13. The Federal Reserve System. 14. Money and the Economy. 15. Monetary Policy.

PART 5. EXPECTATIONS AND GROWTH.

16. Expectations Theory and the Economy. 17. Economic Growth: Resources, Technology, and Ideas.

MICROECONOMICS.

PART 6. MICROECONOMIC FUNDAMENTALS.

18. Elasticity. 19. Consumer Choice: Maximizing Utility and Behavioral Economics. Appendix C. Budget Constraint and Indifference Curve Analysis. 20. The Firm. 21. Production and Costs.

PART 7. PRODUCT MARKET AND POLICIES.

22. Perfect Competition. 23. Monopoly. 24. Monopolistic Competition, Oligopoly, and Game Theory. 25. Government and Product Markets: Antitrust and Regulation.

PART 8. FACTOR MARKETS AND RELATED ISSUES.

26. Factor Markets: With Emphasis on the Labor Market. 27. Wages, Unions, and Labor. 28. The Distribution of Income and Poverty. 29. Interest, Rent, and Profit.

PART 9. MARKET FAILURE AND PUBLIC CHOICE.

30. Market Failure: Externalities, Public Goods, and Asymmetric Information. 31. Public Choice: Economic Theory Applied to Politics.

THE WORLD ECONOMY.

PART 10. INTERNATIONAL ECONOMICS: THEORY AND POLICY.

32. International Trade. 33. International Finance.

Stan

Widoczne ślady używania. Zaznaczenia na kilkunastu stronach. 2 płyty CD z materiałami dodatkowymi.

Spis treści

PART 1. Laying the Groundwork

Chapter 1. Mass Communication, Culture, and Mass Media
Chapter 2. Media Literacy and Culture

PART II. Media, Media Industries, and Media Audiences

Chapter 3. Books
Chapter 4. Newspapers
Chapter 5. Magazines
Chapter 6. Film
Chapter 7. Radio and Sound Recording
Chapter 8. Television
Chapter 9. Cable and Other Multi-Channel Services
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm

PART III. Supporting Industries

Chapter 11. Public Relations
Chapter 12. Advertising

PART IV. Mass Mediated Culture in the Information Age

Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media

Glossary
References

Stan

Niewielkie ślady używania na okładce. Wewnątrz jedno lub dwa zaznaczenia.

O książce

Designed for a one-semester course, this introductory textbook presents the basic concepts of macroeconomics, describes the full- employment model, considers macroeconomic fluctuations, outlines the financial system, and addresses controversies concerning government policy. The skills needed for understanding economic analysis and policy debates are emphasized. A glossary defines key terms. Stiglitz teaches at Columbia University. Walsh teaches at the University of California, Santa Cruz

Stan

Niewielkie ślady używania na okładce i drobne rozklejenie przy okładce. Wewnątrz bez zaznaczeń.

Spis treści

PART I. INTRODUCTION.

1.Introduction to Purchasing and Supply Chain Management.

Part II. PURCHASING OPERATIONS AND STRUCTURE.

2.The Purchasing Process.
3.Purchasing Policy and Procedures.
4.Purchasing and Supplier Integration for Competitive Advantage.
5.Purchasing and Supply Chain Organization.

Part III. STRATEGIC SOURCING.

6.Purchasing and Category/Commodity Strategy Development.
7.Supplier Evaluation and Selection.
8.Supplier Quality Management.
9.Supplier Management and Development: Creating a World-Class Supply Base.
10.Global Sourcing.

Part IV. STRATEGIC SOURCING PROCESSES.

11.Strategic Cost Management.
12.Purchasing and Supply Chain Analysis: Tools and Techniques.
13.Effective Negotiations: Preparation and Execution.
14.Contracting: Developing and Managing Effective Contracts.
15.Purchasing Law and Ethics.

Part V. CRITICAL SUPPLY CHAIN ELEMENTS.

16.Managing Supply Chain Inventory and Delivering Perfect Customer Orders.
17.Purchasing Services.
18.Supply Chain Information and E-Systems.
19.Sourcing and Supply Performance Measurement and Evaluation.

Part VI. FUTURE DIRECTIONS.

20.Purchasing and Supply Chain Changes and Trends.